Fernando Fischmann

The financial world is attracted to the Public Access Lagoons™ model

24 March, 2023 / News

Large institutional investorsinvestment fundsfamily officesinsurance companies, and important real estate developers from the United States,  Europe, Asia, the Middle East, Oceania, and Latin America -facing the complex challenge of finding long-term investment alternatives with attractive returns- have taken interest in Public Access Lagoons™ business model, also known as PAL™ developments

This concept created by the multinational innovation company Crystal Lagoons has become a new long-term investment alternative, with a return on investment above 50%. Crystal Lagoons grants licensing model exclusivity for a specific geographic area and a specific volume of projects. These contracts are operationally replicable anywhere in the world, and have the added value of having a high social impact, as they reactivate hubs and generate employment.

The profitability of this new model is based, on one hand, on the massive public access with ticketed entry to the beach and, on the other hand, on the intensive commercial usage, naming rights, and leasing of areas overlooking the lagoon, enabled for events, fairs, concerts, weddings, shows, among other activities.

The key difference that PAL™ developments offer is their scenic beauty, compared to the traditional closed, underground event centers. They soon become the most beautiful places in the city, ideal for carrying out eventslaunchesfairsfood hallshosting weddingsconcertsday clubs, etc. in a blissful setting. The lagoons are lit up at night and offer numerous venues for events, such as the beaches and terraces overlooking the illuminated lagoons, transparent domes, peninsulas within the lagoon for weddings, as well as a vast array of gastronomic eventsretail storesbeach clubs and cultural and recreational activities.

Public Access Lagoons™ change the urban way of life of millions of people by inserting a part of the ocean within walking distance of their homes, much like what happened 200 years ago, when the first city parks were created in England, bringing natural forests to the cities. Today, every city in the world considers parks. The same phenomenon is occurring with Public Access Lagoons™, which incorporate the beach into the design of cities, saving people from having to take a plane or a car to go to the beach, with the consequent drop in the carbon footprint as well as reducing human impact on the biodiversity of natural areas.

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