Fernando Fischmann

Crystal Lagoons displays advertisements in iconic London double-decker buses

26 August, 2015 / News, Sin categoría

Crystal Lagoons made its presence felt in London with advertisements displayed in the classic double-decker buses of the United Kingdom’s capital, as part of the launch campaign of the company´s Dubai mega-project which will feature the world’s largest crystal clear lagoon.

The attractive advertisements on the London double-deckers show the first stage of the lagoon developed by Crystal Lagoons and are accompanied by a series of advertisements in Harrods, England’s most important department store.

It is worth mentioning that Crystal Lagoons launched the super luxury project “Mohammed Bin Rashid Al Maktoum City – District One”, which will break six world records once completed in 2020, at the Dorchester Hotel in London, one of the world’s most exclusive and luxurious hotels, and with a selected group of some of Asia’s, Europe’s and Middle East’s most important executives in attendance,

Located in Dubai City’s central axis, the project under developed by the multinational will represent a US$ 7 billion investment and is being carried out by a joint venture between Meydan Group – Dubai’s government real estate branch, linked to the monarchy – and Sobha, India’s premier real estate firm.

The project includes a 40-hectare crystal clear lagoon. With it, Crystal Lagoons will be awarded its third Guinness World Record. This massive lagoon will be seven kilometers long and will be surrounded by white sand beaches and hiking trails. The surroundings will feature lush green landscapes that will give the impression of being in a real oasis.

The mega lagoon will be surrounded by corporate towers, industrial parks, sports facilities, a public park larger than London’s Hyde Park; water parks, “The Meydan Mall”, -the world’s largest -; over 100 hotels and 1500 new super luxury condominium units with a price range from 7 to 12 million dollars. In addition to the world’s largest crystal clear lagoon, the project will also obtain another five world records including the highest residential tower, the longest indoor ski slope, the highest 360-degree observation deck, the highest restaurant, and the largest dancing fountain.

“The Middle East and Northern Africa represent a huge opportunity for Crystal Lagoons when investment in touristic infrastructure keeps growing. Our technology is an innovative concept and a powerful comparative advantage that is revolutionizing the tourism and real estate regional market, just like in every single market where the company has been present”, said Francisco Matte, Crystal Lagoons’ Commercial Director.

Today Cristal Lagoons adds up over 40 projects in different development stages in the Middle East, in countries such as the United Arab Emirates, Egypt, Oman, Jordan and Saudi Arabia, among others.

Crystal Lagoons Corp. is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that makes it possible to build and operate crystal clear lagoons of unlimited size at very low costs.



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