Crystal Lagoons® Announces 15 PAL™ in Pakistan

23 October, 2020 / News
Pure turquoise lagoon by Crystal Lagoons

Crystal Lagoons® has announced it is to enter the Pakistani market, with 15 Public Access Lagoons™, also known as PAL™. The multinational innovation firm has signed an exclusive Master Agreement to develop crystalline lagoons the general public will access via ticketed entry, adding to a list of tremendously successful projects that the Miami-based firm is currently moving forward with worldwide.

The U.S. water innovation multinational has partnered with Ary Group, Pakistan’s leading business holding, present in the Middle East, Europe and the U.S., with businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.  

Salman Iqbal, the owner of the holding, is considered a highly influential businessman and one of the most daring in the entertainment industry. He also owns Pakistan’s leading cricket team, known as the Kirachi Kings, sponsored by “Ary Laguna Karachi”, which will be Crystal Lagoons first development anchored by a pure turquoise lagoon in the country.

The nation’s most populated city and financial capital, Karachi, has been defined as the location for the first project.

PAL, a business model offering endless ways to monetize

Considered a major contract for the water innovation company, the projects are to be established in strategic cities around Pakistan, such as Islamabad, Karachi, Lahore, Faisalabad, Peshawar, Rawalpindi, Multan, SukkurGujranwala and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors annually.

“Pakistan is a market with great potential for PAL projects and the business model due to its climate and population, among a series of other factors. This is a very robust proposal, for which Crystal Lagoons is choosing the best partners around the world,” explains Felipe Baldwin, Global Business Director at the firm.

PAL, the concept and business model created by Crystal Lagoons, offer rates of return higher than any industry and are attracting international investors seeking new recreational alternatives and safe long term investments. Operationally replicable anywhere in the world, the firm known for bringing beach life to every city in the world, also offers three phases of investment, including basic, intermediate and advanced infrastructure.

Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size clear water lagoons at very low costs.

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