Sports Illustrated builds hotel in Lago Mar crystalline lagoon

5 February, 2024 / News

Sports Illustrated, The legendary magazine known for its in-depth sports coverage and swimsuit model covers, will develop one of its first tourism projects next to the huge lagoon powered by Crystal Lagoons® technology at the Lago Mar project in Texas.

The nine-story complex, which includes a 200-room hotel, will be located around the 12-acre crystalline lagoon, the largest in Texas, and, according to the firm, promises an “unparalleled retreat for sports enthusiasts.”

The Sports Illustrated Resort is the result of a joint venture between Sports Hospitality Ventures, LLC (Sports Illustrated) and Lagoon Development (Lago Mar), a firm with which the multinational water innovation company also has a master agreement to develop four Public Access Lagoons™ projects, also known as PAL™ developments, scheduled to open between 2024 and 2026.

Sports Illustrated has been working on this project, billed as the “Major League of leisure,” in addition to the hotel, it will also include a Stadium Sports Grill and the Sports Illustrated Beach Club with beachside cabanas, resort services, and a swim-up island bar, among other services. The groundbreaking ceremony is set to take place in the third quarter of 2024.

“We are thrilled to announce and welcome the arrival of the Sports Illustrated Resorts to Lago Mar,” said Uri Man, Founder and CEO of Lagoon Development.

Lago Mar, in the heart of Texas, has made an unprecedented impact since its inception. This complex has transformed the lifestyle of this state thanks to its monumental 12-acre lagoon powered by Crystal Lagoons® technology, which has become the epicenter of family entertainment, fun, and aquatic life in the region.

The success of this initiative is undeniable. It has positioned Lagoonfest Texas as the preferred summer destination and set a record by hosting the largest number of floating cabins in North America, totaling 22. Furthermore, it’s a project that experiences explosive visitation. Last year, the Lagoon welcomed over 80,000 visitors from all states.

The United States is the world’s leading market for Crystal Lagoons. Texas has a significant presence, surpassing Florida, California, North and South Carolina, Georgia, and Alabama, with multiple projects, including the Crystal Lagoons® amenity.

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