Fernando Fischmann

New Crystal Lagoons Luxury Project in Cancun to Open in June 2024

11 March, 2024 / News

Next June, Cancun will mark a significant milestone in the tourism industry with the opening of AVA Resort Cancún, an iconic project powered by Crystal Lagoons in association with the prestigious AVA hotel chain. This luxury resort, the largest in the city, will stand out for its monumental 2.8-acre crystalline lagoon surrounded by white sand beaches suitable for swimming and water sports, featuring Crystal Lagoons® technology.

Crystal Lagoons® technology has transformed the real estate industry and urban entertainment landscape with its Public Access Lagoons™ projects, also known as PAL™ developments. Now, it is sparking a new revolution in the hotel sector and changing the paradigm of vacation destinations. Recognized global hotel chains such as AVA Resort, Marriott, Radisson, Conrad, and Hyatt Regency acknowledge the transformative value of crystalline lagoons and have incorporated this amenity as a central element in their projects, making them the most attractive destinations in their respective areas.

In a recent interview, Ash Tembe, Vice President of Sales and Marketing for the North American region of AIC Hotel Group, highlighted including Crystal Lagoons® technology in the project as a step towards innovation and sustainability in the hotel sector. “Crystal Lagoons is a pioneer in sustainability and innovation and redefines the concept of beach life. It will offer an idyllic landscape where you can enjoy life around the lagoon. Guests can relax in one or four water cabins or engage in non-motorized water sports, all in the same body of water”.

Crystalline lagoons add value to the iconic cities of Mexico and are present in important tourist destinations such as Mazatlan, Cabo San Lucas, Toluca, Veracruz, Monterrey, and Punta Mita. This new project in Cancun, the largest city on the Yucatan Peninsula and a significant cultural, financial, and tourist center in the region, adds to this legacy of success.



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