Fernando Fischmann

Four simple steps for defining your company's innovation vision

10 November, 2014 / Articles
Fernando Fischmann

Organizations spend a staggering amount of time, energy, and money on innovation programs that lack vision or strategy. Announcing a quota for innovation initiatives without communicating why or how it will be achieved is a recipe for failure. In the absence of a galvanizing vision, teams spin their wheels in conflicting directions and lose momentum quickly. Innovation goals become reality only when leaders develop a clear vision, formalize their strategy, and communicate it across the organization.

To create an InnoVision Statement for your own organization, follow our four simple steps below.

1. Define Your Challenges.

2. Define Your Opportunities.

3. Define Your Direction.

4. Define Your InnoVision.




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