Forbes Colombia Highlights Crystal Lagoons as The Key to Real Estate Success

18 March, 2024 / News

The renowned economic magazine Forbes highlighted as a revolution in the global real estate market the crystalline lagoons developed with Crystal Lagoons® technology. Crystal Lagoons amenity has changed the paradigm and become critical in catapulting property sales, even in the most challenging economic times.

In the Colombian context, Crystal Lagoons have been the winning card for companies like Arquitectura y Concreto, which has experienced a staggering 70% increase in sales despite a 45% market decline. This was confirmed by Francisco Martínez, president of this construction company, in an interview with Forbes Colombia. Martínez highlights the success of projects such as Baia Kristal in Cartagena de Indias, powered by Crystal Lagoons with AED, which, with its 7,9 acres of crystalline waters, positioned itself as the number one in sales in the country in less than 12 months, surpassing the initial marketing expectations of three years.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes Colombia