Expansion of PAL™ Projects in Iconic European Cities Attracts Media Attention

15 March, 2024 / News

Once again, Crystal Lagoonsis in the spotlight of the world’s press. This time, the international media has focused on the recent agreement between the innovation multinational and Forty Management, bringing Public Access Lagoons™ projects, known as PAL™, to iconic European cities such as Rome, Milan, Toulouse, and Seville. Media coverage has been extensive, with over 1,800 articles published in various languages and countries, highlighting Yahoo! Finance, Europa Press, FOX, NBC, CBS, ABC, and Associated Press.

Media attention has focused on these projects’ impact on these Mediterranean cities and two additional Romanian cities by introducing crystalline lagoons to allow enjoying the idyllic beach life year-round.

The press has also highlighted this new agreement as a significant milestone for Crystal Lagoons to strengthen its presence in Europe, which already exists in emblematic cities such as Prague, Warsaw, Bucharest, and Budapest. At the same time, the firm is expanding to Italy and France and adding projects in Spain and Romania, where it already has successful complexes such as Santa Rosalía, Alcazaba Lagoon, and Central District Lagoon City.

The introduction of PAL™ projects into touristic and landmark cities like Rome and Milan demonstrates their added value, and the appeal of bringing an idyllic beach life steps from homes. The central piece will be a large crystalline lagoon suitable for swimming and water sports, surrounded by white sandy beaches, which anyone can access for an entrance fee. Residential areas, hotels, stores, restaurants, and other high-end commercial and entertainment infrastructure will surround the complex.

The sustainability of Crystal Lagoons® technology was once again a determining factor for this agreement, the second with Forty Management, a prestigious and award-winning Romanian property developer with which the multinational has complexes in the Czech Republic, Poland, Romania, and Hungary, characterized by their sustainability.

“We are delighted that Crystal Lagoons, one of the world’s most innovative companies, has chosen Forty Management to expand into Europe. In partnership, we will bring beach life to the most amazing European cities and improve the quality of life through sustainable projects,” said Lucian Azoiței, CEO of Forty Management.

“The disruptive innovation of Crystal Lagoons® technology, which allows bringing beach life in a sustainable way to any place in the world, is what generates the success of these crystalline lagoons. This has been recognized by avant-garde developers like Forty Management who, after confirming the trend in their first complex, repeat the model to develop new projects, even in cities that would be unthinkable like Rome, Milan or Toulouse,” said Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.