Crystal Lagoons® Enters Pakistan to Develop 15 PAL™

14 July, 2020 / News

Pakistan is Crystal Lagoons® newest market. The multinational has entered with an exclusive Master Agreement to develop 15 Public Access Lagoons™, also known as PAL™, which can be accessed by the public via ticketed entry. This latest development adds to a list of tremendously successful projects that Crystal Lagoons business model is currently experiencing around the world.

The U.S. water innovation multinational has partnered with Ary Group in Pakistan, the country’s main business holding, present in the Middle East, Europe and the U.S., and has businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

The holdings owner, Salman Iqbal, is considered one of the world’s most influential Muslims and one of the most daring businessmen in the entertainment industry. He also owns Pakistan’s leading cricket team, known as the Kirachi Kings, sponsored by “Ary Laguna Karachi”, which will be Crystal Lagoons first development anchored by a pure turquoise lagoon in the country.

This first project is to be developed in Karachi, the nation’s most populated city and financial capital.

PAL, a business model with unprecedented success

Considered a major contract for the water innovation company, the projects are to be established in strategic cities around Pakistan, such as Islamabad, Karachi, Lahore, Faisalabad, Peshawar, Rawalpindi, Multan, Sukkur, Gujranwala and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors per year.

“Pakistan is a market with great potential for PAL projects and business model due to its climate and population, among other factors. Much like an architect in England 200 years ago introduced a piece of the forest into London, thus creating urban parks, Crystal Lagoons is bringing the ocean to the heart of cities around the world. This is a very robust urban proposal, for which Crystal Lagoons is choosing the best partners around the world,” explains Global Business Director at Crystal Lagoons, Felipe Baldwin.

“PAL transform any location into the most entertaining place in the city, significantly enhancing any urban environment and create beach life just steps away from people’s homes. These projects will change the way millions of people live in Pakistan’s largest cities, by bring a part of the ocean close to their homes. This, in turn, means they can cut out travelling by car or plane to go to the beach, with the subsequent positive environmental benefits this implies,” adds Felipe Baldwin.

The Master PAL model has captivated prominent economic groups worldwide, generating an exponential increase in sales for Crystal Lagoons. Some of the licensing contracts that the company has signed in recent months include 30 PAL in Korea, 30 lagoons in Mexico, 16 lagoons in the U.S. and 18 lagoons in Central America.

Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size clear water lagoons at very low costs.

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