Chicago Booth Magazine highlights Crystal Lagoons’ technology5 March, 2015 / News
In its latest edition the renowned American publication Chicago Booth Magazine devoted an extensive article to Crystal Lagoons, highlighting the company’s first project in the U.S. and CEO’s executive profile.
The publication states that when Kevin Morgan, Crystal Lagoons’ current CEO, was approached by the innovation multinational, he was absolutely captivated by the company’s product: “a man-made lagoon of any size that costs 10 times less than a golf course and uses 100 times fewer chemicals than a swimming pool. Ultrasonic waves agglomerate dirt and other impurities into larges particles, which are then removed from the system more efficiently than in standard swimming pools”.
Crystal Lagoons is a multinational innovation company founded by the influential scientist, innovator and businessmen, Fernando Fischmann, after seven years of research. In 2007, Crystal Lagoons’ first and iconic project, San Alfonso del Mar, was certified as the world’s largest man-made lagoon by the Guinness World Record, generating high impact worldwide.
Chicago Booth also underlines that when Morgan arrived to the company, he hired The Boston Consulting Group to figure out where in the world a lagoon might me desired. “The results were overwhelming: the consultancy estimated a potential demand for 14.000 installations within 15 years”.
The article also provides information about the first Crystal Lagoons’ project in the U.S. It is going to be placed at Tampa Bay, in Florida, close to the company’s U.S. headquarters in Miami.
The company is currently associated with the major international real estate companies, with presence in five continents across 60 countries, including the United States, Saudi Arabia, United Arab Emirates, Egypt, Thailand, Indonesia, Singapore, Jordan, Mexico, Brazil, Colombia, Argentina, Peru, Paraguay, Uruguay, Chile, among others.