Windsong Ranch Project: Idyllic Beach Life in the Heart of Texas

3 October, 2025 / News

With a 5-acre crystalline lagoon as its centerpiece, the development has become one of the most successful residential projects in the United States, boasting many awards and recognitions.

The Windsong Ranch development in Prosper, Texas, has established itself as one of the most successful residential projects in the United States thanks to its monumental 5-acre crystalline lagoon, powered by Crystal Lagoons® patented technology. The complex was the multinational innovation company’s first project in Dallas.

This unique amenity offers residents an idyllic beach life in the heart of Texas, with turquoise waters and white sand beaches that recreate a Caribbean setting just minutes from urban centers.

The Origin of the Complex

“It took me five years to get it done, but we were the first ones in Dallas to do it,” says Craig Martin, Windsong Ranch CEO, about The Lagoon in Prosper. He first got the idea for a suburban beach while on a trip to Cabo San Lucas, in Mexico, where he visited the Diamante Cabo San Lucas project, which is anchored by a 9.9-acre crystalline lagoon. This artificial body of water overlooked the perilous waves of the Pacific Ocean. Martin realized he could bring the safety and socialization of a controlled beach to a master-planned community back home.

Awards and Recognitions

Since its inauguration, Windsong Ranch has been widely awarded at the national level, largely thanks to the lagoon, which serves as the project’s centerpiece.

Among the awards are:

Master-Planned Community of the Year, National Association of Home Builders (NAHB) and the National Homebuilders Association
Community of the Year, Community Associations Institute (CAI)
Best Lifestyle Program, National Homebuilders Association
People’s Choice Community of the Year, The Dallas Builders Association

Unmatched Commercial Success

Since its opening, the crystalline lagoon at Windsong Ranch has delivered unprecedented results in the market, setting housing sales records within the development in a single day, in one week, and over a 30-day period, which has led to:

Increase in sales: Properties within the complex have reported a faster sales pace than developments without this amenity.
Higher added value: Homes with access to the crystalline lagoon achieve higher sales prices, becoming a decisive factor for investors and families.
Massive attraction: The lagoon has not only drawn local buyers but also clients from other states seeking a unique lifestyle.

Benefits of Integrating a Crystalline Lagoon

The experience of Windsong Ranch is a concrete example of how Crystal Lagoons amenities drive the success of a development. Among the main benefits are:

Increased sales velocity and higher property values.
Premium positioning for developers compared to competing projects.
Creation of vibrant communities built around a sustainable, high-impact amenity.
Touristic and media attraction, increasing the project’s brand value.

Crystal Lagoons: Sustainable Innovation for Global Real Estate

The Crystal Lagoons® technology not only transforms residents’ lifestyles but also does so in a sustainable way. Its lagoons:

They use up to 33 times less water than a golf course and 40% less water than a park of the same size.
They consume only 2% of the energy conventional pool filtration systems require.
They require up to 100 times fewer additives than water treatment systems or traditional swimming pools.

This makes crystalline lagoons a sustainable, adaptable amenity with high returns for investors and developers.

DMagazine