Global Media Blast: New PAL® Project in Texas Makes Over 700 Headlines

21 June, 2024 / News

The announcement of Crystal Lagoons new PAL® project in Texas is causing a worldwide sensation. More than 700 international media outlets have highlighted the new high-end Ascensions on Lake Travis hotel development in Austin, highlighting the monumental 3-acre crystalline lagoon suitable for swimming and water sports, which will redefine the Texas landscape.

Media interest has been enormous, with coverage from major media outlets and television networks, including Yahoo! Finance, FOX, NBC, CBS, ABC, and The Associated Press (AP), among others. Multiple articles highlight how this new resort, the first under the Public Access Lagoons® model in the Austin metropolitan area, promises to set a new standard for hospitality and entertainment in Texas with a wholly new and unique offering that will change people’s lifestyles, bringing idyllic beach life to a Mediterranean area of Texas.

Located in Spicewood, just 45 minutes northwest of Austin, and in association with Austin Real Estate Ventures, the project will offer paradisiacal beaches as well as luxury residence units, boutiques, top-tier restaurants, areas for events, outdoor concert venues, terraces, amphitheaters, and personalized services that complement the artificial lagoon, accessible to all through ticketed entry.

Crystal Lagoons® technology will bring beach life to this area of Texas sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.

Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to curate the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The United States is the primary global market for Crystal Lagoons, with over 275 projects in various development and negotiation stages. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista.