Crystal Lagoons amenities are revolutionizing the retail industry with low-cost, sustainable technology

11 July, 2025 / News

The multinational innovation company offers a solution that not only adds tangible value to shopping centers but also creates an emotional connection with visitors, turning shopping into a memorable experience.

The retail industry is undergoing an unprecedented transformation. The rise of e-commerce, increasing operational costs, and changing consumer habits have forced shopping centers to rethink their value proposition: from being merely transactional places to becoming destinations for entertainment and memorable experiences. In this context, experiential amenities have become a decisive factor in attracting visitors, increasing dwell time, and maximizing sales.

In this scenario, Crystal Lagoons emerges as the most disruptive solution, redefining the concept of retailtainment by offering a high-impact, sustainable, and profitable amenity that becomes the main anchor to attract the public and revitalize any retail development.

Key Benefits: More Than an Amenity, a Business Driver for Retail

Integrating a lagoon powered by Crystal Lagoons® technology into a retail project is not an expense — it’s a strategic investment that delivers measurable returns and redefines the concept of a “shopping destination.”

Exponential Increase in Foot Traffic and Sales

The main challenge for physical retail is foot traffic. A crystalline lagoon with white sand beaches creates a powerful reason to visit a shopping center:

It is a unique and highly “Instagrammable” attraction
Dramatically increases foot traffic
Drives higher spending and sales
Revitalizes vacant land or underutilized spaces
Transforms retail into a destination experience

PAL® model: ticketing + retail

The Public Access Lagoons® model, also known as the PAL® model, transforms retail into a destination. Surrounding the lagoon are shops, restaurants, gyms, and entertainment venues. This approach:

Generates massive daily visitor flows
Increases average ticket and dwell time
Diversifies revenue streams through ticket sales, commercial concessions, concerts, corporate events, fairs, and weddings, among other activities.

Sustainability: The Foundation of Crystal Lagoons® Technology

Sustainability is no longer optional—it’s a demand. The patented Crystal Lagoons® technology is a cornerstone of eco-efficient operations:

Uses up to 100 times fewer chemicals than a conventional swimming pool
Consumes only 2% of the energy required by traditional filtration systems
Can operate with fresh, salt, or brackish water, adapting to local resources
Uses up to 33 times less water than a traditional golf course and 40% less water than a park of the same size

This not only reduces operational costs but also attracts the conscious consumer, enhancing the image and reputation of the retail development.

Kristal Malls, Example of Success

One of Crystal Lagoons PAL® retail projects is Kristal Malls, located in Cartagena de Indias, the largest shopping center in the Colombian Caribbean:

It will feature a monumental 7.4-acre crystalline lagoon as its centerpiece
It will radically transform the shopping and leisure experience in Colombia, becoming the country’s first Shopping Resort
It will allow enjoy the idyllic beach lifestyle, shopping, and entertainment right in the heart of Cartagena de Indias
The PAL® lagoon will complement the mall’s commercial offering with high-end restaurants, terraces, and entertainment infrastructure for weddings, concerts, and other major events

Crystal Lagoons: The New Standard in Retailtainment

In a market saturated with options, retail developments must reinvent themselves. Crystal Lagoons offers a solution that not only adds tangible value to the business but also creates an emotional connection with visitors, turning shopping into a memorable experience.

Projects with crystalline lagoons are not just a trend: they are the future of retail.

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