Public Access Lagoons™ reinvent racetracks

18 February, 2022 / News

Racetracks face the challenge of reinventing themselves to attract new audiences and produce entertainment offers to become recreation poles in each of the cities where they are located.

Public Access Lagoons™ provides a solution to this problem. The PAL™ developments, these projects that anyone can access for a fee, have been called the meeting point of the 21st century, receiving acceptance from various demographic groups.

The racehorse industry has enjoyed a loyal customer base, which mostly consists of men over the age of 35, a generation in which racing was more popular.

A Crystal Lagoons amenity would help attract younger generations with a plethora of alternative entertainment, thereby helping the industry achieve its goal: to become the meeting point for both millennials and baby boomers.

This amenity is a business-building opportunity with endless income opportunities, as they generate a variety of activities and idyllic beach life. PAL™ also generate income with restaurants, retail and food halls in the surrounding areas.

Original content